NBC touted one word in May at the network’s annual Upfront presentation: “Broad.”
It’s no surprise that for the better part of the last 10 years, NBC has been struggling as a network in creating quality programs that attract a large amount of viewers. NBC’s comedies are similar to comedies that stem from cable networks; critically-acclaimed, award magnets, but lowly rated. NBC’s new entertainment chief Robert Greenblatt realizes this, and realizes that a change needs to happen to turn the networks ratings troubles around.
That would explain why NBC ordered a whopping seven new comedies for the 2012-2013 season, in addition to the six returning comedies. All of them different from one another – ranging from a multi-camera sitcom about dads (Guys With Kids), a comedy about a veterinarian with a Monkey as an assistant (Animal Practice), a comedy about a gay couple and their surrogate mother (The New Normal), and a comedy with Friends alum Matthew Perry in group therapy (Go On).
All of these shows differ for one reason, to broaden NBC’s comedy slate in hopes to lure in new viewers and boost ratings.
Viewers can say so long to NBC’s sophisticated, quirky, ambitious, and risk-taking grown up comedies like The
Office, Parks and Recreation, Community, and 30 Rock. Aside from The Office in its heyday, none of these shows were truly ratings htis for the network, but brought in enough critical acclaim and awards to keep the shows going for longer than they technically should have, due to their low ratings.
This blend of sophisticated comedies obviously hasn’t helped NBC climb out of the ratings basement for the last couple of seasons, so Greenblatt is making a change this coming season with these new comedies that will hopefully change things around for the network. NBC will also be introducing a new advertising campaign to usher in NBC’s newest wave of comedies.